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Innovation and Engagement Manager- Education and Training (Psychological Therapies)

  • Job TitleInnovation and Engagement Manager- Education and Training (Psychological Therapies)
  • Reports to: Director of Clinical Training
  • Business Function/ Sub-Function: Clinical/Business Development
  • Location: Metanoia Institute, 13 North Common Road, W5 2QB
  • Email: hr@metanoia.ac.uk 

Role Purpose

The Innovation and Engagement Manager is a pivotal role responsible for a diverse range of strategic initiatives that foster growth, sustainability, and community engagement within Metanoia Institute’s portfolio. This multifaceted position encompasses conducting comprehensive market research, curating and developing innovative courses and programs, overseeing membership management, developing alum relationships and gifting opportunities, securing employer-funded opportunities, diversifying revenue streams through CPD and training events, optimising the functionality of the low-cost clinic, and forging strategic partnerships.

The overarching objective is to drive revenue generation while prioritising accessibility, community involvement, and the continual enhancement of mental health services. The ideal candidate is characterised by a profound understanding of business dynamics, adept strategic thinking, exceptional relationship-building acumen, and a robust background in both marketing and education, with a specialised focus on mental health advocacy and advancement.

Role and Responsibilities

Market Research and Analysis 

  • Conduct comprehensive market research to identify trends, opportunities and demand for psychotherapy and training services within the community.
  • Analyse competitor offerings, pricing structures and market positioning to inform strategic decision-making.

Course and Programme Development 

  • Collaborate with subject matter experts and academic departments to design and develop short courses, workshops, and training programmes across the Metanoia Institute’s portfolio, including psychotherapy.
  • Ensure course objectives, content and delivery methods based on industry needs and community demand.
  • Explore opportunities to integrate community outreach and engagement components into training programmes.

Alumni Network Engagement

  • Develop strategies to engage alumni as potential donors, sponsors or partners in supporting the Institute’s initiatives, including the low-cost clinic.
  • Cultivate relationships with alumni through targeted communication events and networking opportunities.
  • Identify alumni who may have an interest in giving back to their alma mater through financial contributions, sponsorships or in-kind donations.
  • Collaborate with the Marketing and Communications Team to develop tailored engagement opportunities for alumni donors and sponsors.

Employer-Funded Opportunities 

  • Support the Director of Clinical Training in identifying, attracting and securing employer-funded opportunities for clinical training programmes.
  • Establish relationships with employers, healthcare organisations and industry partners to explore potential partnerships and funding arrangements across our Research, Knowledge Exchange and short-course/CPD frameworks.
  • Collaborate with academic departments and clinical training staff to develop customised training programmes that meet the needs of employers and industry stakeholders.
  • Assist in proposal development, budgeting, and contract negotiations for employer-funded training initiatives.

Develop New Training Event Income Streams

  • Identify opportunities to market training events, workshops, Knowledge Exchange opportunities and conferences through ticket sales, sponsorships and partnerships.
  • Develop pricing strategies, packages and promotional campaigns to maximise revenue while ensuring affordability for community members.
  • Low-cost Clinic Development
  • In collaboration with the Director of Clinical Training and Clinical Manager to develop and implement initiatives to enhance the efficiency and effectiveness of the Institute's low-cost clinic.
  • Collaborate with clinic staff, faculty members and students to streamline processes, improve resource allocation and optimise service delivery.
  • Explore innovative approaches to expand the clinic's reach, such as teletherapy services, group therapy sessions and community outreach programmes.

Partnership Development

  • Cultivate relationships with community organisations, government agencies and funding bodies to create sustainable partnerships supporting the low-cost clinic.
  • Negotiate contracts, agreements and grants to secure funding, resources and in-kind support for clinic operations and initiatives.
  • Leverage existing networks and connections to identify collaboration opportunities and strategic alliances.

Marketing and Promoting

  • Working closely with the Head of Marketing and Communications to devise and implement marketing plans and promotional materials to raise awareness of the low-cost clinic and its services within the community.
  • Utilise digital marketing channels, social media platforms, and community outreach strategies to reach target audiences and drive engagement.
  • Create compelling content, stories, and testimonials highlighting the impact of the clinic on individuals and families.

Essential Skills and Experience

  • Relevant qualifications or certifications in business development, Business studies, project management, marketing or related fields.
  • Experience in business development, sales and/or marketing within the higher education sector, with a focus on community engagement and philanthropy.
  • Excellent communication and interpersonal skills, with the ability to build relationships, inspire trust and influence stakeholders at all levels.
  • Strategic thinker with the ability to identify opportunities, develop innovative solutions and drive results in a complex and evolving environment.
  • Strong project management skills, with the ability to plan, execute and evaluate initiatives effectively while managing multiple priorities and deadlines.
  • Proficiency in marketing principles, digital marketing tools and CRM systems.
  • Previous experience in developing partnerships and securing funding ideally for healthcare initiatives.

Desirable

  • Proven track record of developing and monetizing training programmes, short courses or events to generate revenue while maintaining accessibility for community members.
  • Knowledge of accreditation standards and regulatory requirements for psychotherapy services and community clinics.
  • Some understanding of market dynamics, industry trends and regulatory requirements related to psychotherapy services and community mental health.
  • Experience in alumni engagement, fundraising, or development within the higher education sector.
  • Established network of contacts within the mental health community, including practitioners, community organizations and government agencies.
  • Evidence of relevant CPD

Other Information

The successful applicant will also be expected to demonstrate their commitment to:

  • Metanoia values and regulations, including Metanoia’s social, economic, and environmental responsibilities.

  • Metanoia’s Equality, Diversity and Inclusion responsibilities and ensure that you engage in the successful implementation of Metanoia’s Equality, Diversity and Inclusion Policy; and to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the Institute. 

Equality, Diversity and Inclusion (EDI)

We believe equality, diversity, and inclusion are fundamental to making Metanoia Institute a welcoming, vibrant and successful organisation. We encourage applicants from a range of backgrounds because having a diverse workforce opens up a wealth of possibilities, makes us more creative and accelerates our impact on society.

Our Data Protection Policies

The General Data Protection Regulation (GDPR) 2018 protects individuals' rights by setting out certain rules as to what organisations can and cannot do with information about them. A key element is the principle of lawfully and fairly processing individuals' data. Further details on how the Institute processes personal data can be found in the Privacy Notice and Recruitment Data Privacy Statement on our Data Protection page

How to Apply

  • To apply for this role, please submit a CV with Cover Letter to hr@metanoia.ac.uk

Closing Date: 10 Jul 2024

Apply here

Date Posted: 19 Jun 2024
Closing Date: 10 Jul 2024
Job Type: Permanent, Full Time
Salary: £45,000

Closing Date: 10 Jul 2024

Apply here